In this episode of Call Him Curious, join host Shikhar as he sits down with Nikhil Doda, COO & Co-founder of Lahori Zeera, to uncover the incredible business journey behind one of India's fastest-growing beverage brands.

From a simple idea to producing over 50 lakh bottles a day, Nikhil reveals the mindset shifts and strategies that built Lahori Zeera into a household name. He dives into the tactical secrets of building a brand from scratch, including how they navigated the competitive beverage market and onboarded their first distributors.

Discover why a product with almost zero marketing budget is winning in the offline market and how it still tastes better than all its competitors. This is more than just a conversation about business; it's a masterclass in entrepreneurship, brand building, and distribution, with a brutally honest look at the economics and future of the beverage industry.


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Connect with the Host & Guest
Follow Shikhar on Instagram: https://www.instagram.com/shikhar_var/
Connect with Nikhil Doda on LinkedIn: https://www.linkedin.com/in/nikhil-doda-256a7a57/

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